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Business Development Competencies for Maximizing the Value of Your Pipeline and In-licensing Programs


Increasing the Commercial Viability of your Life Science Programs in Clinical Development




Commercialization Process and Guidance 

Guidance on the SOP for commercialization of early compounds and the required deliverables per development stage (Phase 1-2-3)


Market Analysis of Therapeutic Landscapes

A systematic strategic analysis of the disease landscape provides the foundation for entering a new therapeutic area


Cross-Functional Work Stream

A key list of cross-functional questions drives the cross-functional alignment on defining the optimal value, pricing and reimbursement of the program


Lifecycle Planning

Development of the cross-functional recommendations for improving the differentiation strategy and increasing the value proposition




Commercialization Process and Guidance


Guidance on the implementation of the SOP and the development phase (1-2-3) dependent deliverables of the Commercialization. Process is based on:


  1. Aligning the SOP and the milestone-driven required deliverables in order to clarify the roles and team’s responsibilities on strategy, execution and providing feedback
  2. A Knowledge Center with standardized data-generating tools and activities building the foundation for creating the  most successful label scenarios
  3. A list of Cross-functional key questions driving the decision making process on where to focus on, how and by when
  4. A methodical look to deliver an aligned meaningful differentiated value proposition

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Market Analysis of Therapeutic Landscapes


A systematic strategic analysis of a disease landscape provides the foundation for defining and/or improving the commercial opportunity.

Focus on:

  1. Defining the therapeutic behavior in the region
  2. Capturing the regional market situation and trends
  3. Mapping the Center of Excellence
  4. Assessing the competitive environment and future Standard of Care (SOC)

Purpose:

  1. Foundation for communication with stakeholders
  2. Data sharing for a Cross-functional work stream and brand teams
  3. Reference for strategic value assessment for in-licensing activities

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Cross-Functional Work Stream


This interactive work stream with a multi-disciplinary product team enables cross-functional alignment in evaluating the value of the program.


  1. The innovative New Product Planning concept enables to make informed strategic choices by clarifying the potential
           Viability and Commercial Value at critical development milestones dates
  2. A list of cross-functional key questions drives the decision making process on where to focus, how and by when
  3. The interactive work stream stimulates the cross-functional alignment and creates aShared Reality on the program
  4. The Viability Assessment leads towards the best Value Proposition, Pricing and increases the NPV

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Lifecycle Planning


Development of cross-functional recommendations for improving the differentiation strategy and increasing the value proposition.


  1. Life Cycle Strategic Planning is based on analysis of competitive development plans and data
  2. The analysis leads towards a Differentiation Strategy with focus on the Target Label, improving the Standard of Care
         and the Value Proposition and Reimbursement.
  3. Competitive differentiation needs and speed to market are the strategic drivers of the Life Cycle Plan

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